These articles are written by independent authors and post here to possibly spark and idea on how YOU conduct business. We listed the publisher and author of each article in case you want to read further on any of these subjects.
- “I Had Six Backdoors Into Their Network In Less Than An Hour.”
Reinventing innovationFive findings to guide strategy through execution
- The Influencer Marketing Gold Rush Is Coming: Are You Prepared?
- The Key Traits of Elon Musk, Mark Zuckerberg & Meg Whitman by Rose Leadem
- 14 Things Every Successful Person Has In Common by Dan Schawbel
- Mentally Strong People: The 13 Things They Avoid by Cheryl Conner
- How to Keep Going Despite the Odds: Advice from the Man Named Edison by Cory Galbraith
- 14 Things Ridiculously Successful People Do Every Day by Travis Bradberry
“I Had Six Backdoors Into Their
Network In Less Than An Hour.”
Five findings to guide strategy through execution
The Influencer Marketing Gold Rush Is Coming: Are You Prepared?
I write about entrepreneurs, thought leadership and content marketing.
Opinions expressed by Forbes Contributors are their own.
Marketing always has a trending buzzword. Several years ago, it was content marketing. Before that, it was social marketing. Regardless, as soon as the buzz grows, so does the number of brands investing in it. We’ll call this the Gold Rush.
Now, with topics like ad fraud and ad blocking on the rise, budgets are shifting toward earned media. Companies want distribution options that won’t be blocked and that they know can reach the right audiences.
This leads me to believe that we’re about to see an influx of marketing dollars into influencer marketing programs. Why? Influencer content cannot be blocked, external influencers are being created every day, and the best way to gain customer trust is by aligning with somebody they already trust.
But before we get too carried away, let’s arrive at a definition of influencer marketing:
In·flu·enc·er mar·ket·ing | Noun
A nonpromotional approach to marketing in which brands focus their efforts on opinion leaders, as opposed to direct target market touchpoints.
Basically, influencer marketing is about providing product context and expertise through an inspirational person.
Digging deeper, I prefer to break influencer marketing companies into two types: earned influencer marketing and paid influencer marketing companies. Earned marketing stems from unpaid or preexisting relationships with influencers — those who are natural brand advocates. For example, Patrón has a ton of influencer advocates for its tequila; these people drink the liquor regularly and endorse the product because they enjoy it. On the other hand, you have the paid arm of influencer marketing, in which brands employ the Kardashians to tweet about their products or services.
Now that we understand these practices, we’ll focus on earned influencer marketing. Here are the fundamental steps to building a campaign that strikes gold:
1. Identify potential earned influencers.
Identification of natural advocates is the foundation. Not all companies produce a cool tequila that Tom Cruise drinks in his movies, yet many brands make the mistake of skipping this step and immediately spending money on paid influencers before considering natural options.
Think about it this way: There’s one thing that influencers like almost as much as money — and that’s more influence. When both members of this influencer partnership have equity to offer, natural brand advocacy occurs (or at least offers your brand greater leverage in negotiations). You should constantly identify influencers to add to a list of targets. From tech influencers to marketing influencers, plenty of existing lists offer prominent prospects.
2. Begin to build your own influence first.
Strategies for building your influence span the spectrum. For example, you can invite influencers to speak at an event you’re hosting with an audience that shares your interest, or you can mention or quote them in content you are already creating and distributing. Any familiarity with your brand you can offer an influencer is valuable. Then when influencers write, tweet, share, or speak, it’s natural for them to mention you as a brand they support and that supports them.
Perhaps the best example of a brand that has successfully done this is HubSpot. By leveraging content relationships with influencers such as author Seth Godin and entrepreneur Jonah Peretti, HubSpot built an event, INBOUND, that provides those influencers with a platform to speak while using their name recognition to get people in the door.
The idea of influencer marketing is simple, and the key is mutual benefit. Advertising budgets are moving toward easily disseminated and unblockable media. But before you rush to spend time and money on a strategy you’re unfamiliar with, now’s the time to start building your own influence and audience that will offer value to potential influencers. Earn media until you can’t any more, and once you plateau, consider the paid sector. But, as always, scale your efforts: A poorly tended strategy is not a strategy at all.
The Key Traits of Elon Musk, Mark Zuckerberg and Meg Whitman
From Bill Gates to Meg Whitman to Elon Musk, today’s most renowned business people innovate, inspire and create. However, what makes these individuals so different from the rest of us? What traits do they possess that make them so successful?
With the help of IBM’s supercomputer Watson, online career management website Paysa sought to uncover the common characteristics of top business leaders. Using Watson’s Personality Insights program to analyze speeches, essays, books and interview transcripts of today’s most powerful leaders, the company discovered what puts these people at the top.
Of eight surveyed industries, entertainment, fashion, finance, law, marketing, media, medicine and politics, Watson discovered that “intellect” was the top personality trait for leaders in a majority of these fields.
Watson also rated the amount of certain characteristics it identified in leaders across the various industries. It found that 90 percent or more of leaders in entertainment, fashion, law, media, medicine and politics carried the “intellect” trait. Out of all analyzed industries, leaders in fashion scored the highest percentage of intellect at 98 percent. To the contrary, leaders in finance had the lowest intellect score at 83 percent among the analyzed fields. On top of intellect, altruism was the second most common leadership trait for most industries. Other top traits varied from industry to industry but included imagination, cautiousness, assertiveness, authority-challenging, adventurousness and more.
So who exactly are these imaginative and altruistic leaders? Watson found the answer. Diving deeper, the supercomputer analyzed the personality traits of today’s top tech leaders and uncovered who falls where in terms of most imaginative, assertive, achievement-striving, altruistic, cautious and uncompromising leaders in tech.
Tim Cook takes the cake for the most imaginative tech leader, beating Jeff Bezos, Larry Ellison and even Elon Musk. In fact, and to much surprise, Musk received the highest score for the “most cautious leader,” according to Watson. (Maybe the supercomputer doesn’t know about his plans for life on Mars or his Boring Company’s underground traffic tunnel.)
Tech leaders are often recognized for using their resources to improve the world and enhance the wellbeing of others. That’s why it’s no surprise that altruism was the highest scored trait among the techies. Above all, Bezos, Cook and Meg Whitman each tied for “most altruistic leader” at 98 percent. Whitman also topped the list for the most “achievement-seeking leader.” Before Hewlett Packard, Whitman held executive roles at Hasbro, Disney and eBay and in 2008, she made The New York Times’s list of women most likely to become the first female president of the U.S.
Of all top tech leaders, Mark Zuckerberg seemed to exhibit the least amount of top common success traits identified by Watson. Although that doesn’t mean much — the Facebook co-founder and CEO just has his own set of unique traits that make him stand out. Rather than being assertive or cautious, one of the youngest, richest leaders of Silicon Valley was identified as having intellect, emotionality, immoderation, melancholy and gregariousness as his top five traits.
14 Things Every Successful Person Has In Common
I interview business leaders, celebrities and authors.
Opinions expressed by Forbes Contributors are their own.
I’m constantly interviewing successful people here at Forbes. Since 2007, I’ve spoken to over 1,200 CEOs, celebrities, authors, politicians and even an astronaut. When speaking to these individuals, I always notice common traits that they all have, which lend to their success. I’ve boiled all of these into the top 14 things that all of them have in common. If you can think of any additional ones, leave them in the comments.
1. They know when to stay and when to leave. Successful people know exactly when they should change employers, start a company or fold their company. They have good intuition and aren’t afraid to make hard choices, despite opposing forces.
2. They do more than what’s asked of them. They view their job descriptions as just the beginning of what they can do with their job. After they’ve completed their mandatory tasks, they will always ask to take on more projects that challenge them. They are even willing to take on the tedious work that no one else wants to do in order to be a team player.
3. They are willing to fail in order to eventually succeed. All successful people know that it doesn’t come easy and they are bound to fail more than they will succeed at anything. They are willing to learn from each failure, as it will help them make better decisions that lead to success later. While many people give up after failing at something, a successful person will persevere.
4. They know that they make their own luck. Luck is derived from hard work over time and positioning yourself for success. You won’t randomly get lucky and successful people know that. They will do at least one thing every single day to put themselves in a better position to get lucky and then use that luck to grow.
5. They set real goals that they can accomplish. Successful people wake up and they’ve already planned their day, while unsuccessful people are scrambling to figure out what they need to do next. Their goals are very focused, big yet obtainable and are aligned to their strengths. They know what they are capable of and will invest all of their efforts in it, avoiding their weaknesses.
6. They take accountability for themselves and their actions. They aren’t relying on other people in order to get the job done. Instead, they are looking inwards and are trying to find the solutions, while leveraging their current assets. If they make a mistake, they own up to it and immediately think of ways that they can improve next time, not making the same mistake twice.
7. They make change instead of being affected by it. Successful people aren’t waiting around to be affected by economic trends. They are the ones who are creating the trends and making things happen.
8. They are able to adjust to changes in the marketplace. Successful people are willing to reinvent themselves to stay relevant in the business world. They understand that if you stay stagnant and ignore trends, that you will be left behind. They are constantly coming up with new ideas, searching for the next big thing and getting new skills.
9. They can communicate their story effectively. If you walk up to a successful person and ask them what they do, they will able to tell you everything in a concise manner. They know who they are, what they do and can make you believe in them. They have strong posture and are very persuasive and confident.
10. They ask the right questions to the people who can deliver the right answers. Successful people know they need to solve problems by tapping their networks. They aren’t afraid of emailing or calling the best person who can answer their questions. They are always prepared with the right questions and are always willing to help the other person out in return.
11. They are life-long learners who push themselves out of their comfort zones. While most people think that when they graduate college, they are finished being a student, successful people remain students. They are constantly learning new things and have new experiences. They aren’t afraid to try new activities and to fail at them.
12. They know who they are and their place in the world. Successful people are confident and can lead themselves, as well as others. They have their own vision and mission and seek to bring it to life on a daily basis. They also know who they aren’t and don’t waste time on things that they aren’t good at or they aren’t satisfied with.
13. They are more excited about the journey than the pay out. Successful people ignore get rich quick schemes. They are more focused on building sustainable careers through hard work, risk taking and creativity. They enjoy the journey, despite the obstacles, because they are doing something that has meaning in their lives.
14. They create instead of just consume. While most people are busy reading emails, watching TV or listening to a podcast, successful people are creating new tools, presentations and coming up with ideas. They are the ones who are making things that other people need instead of being on the other end of the spectrum, consuming them.
Dan Schawbel is the New York Times best-selling author of Promote Yourself.
Mentally Strong People: The 13 Things They Avoid
Cheryl Conner, CONTRIBUTOR
I write about small businesses doing innovative PR
Opinions expressed by Forbes Contributors are their own.
Editors’ Note: Following the huge popularity of this post, article source Amy Morin has authored a guest post on exercises to increase mental strength here and Cheryl Conner has interviewed Amy in a Forbes video chat about this article here.
For all the time executives spend concerned about physical strength and health, when it comes down to it, mental strength can mean even more. Particularly for entrepreneurs, numerous articles talk about critical characteristics of mental strength—tenacity, “grit,” optimism, and an unfailing ability as Forbes contributor David Williams says, to “fail up.”
Amy Morin is a licensed clinical social worker and writer (Image courtesy of AmyMorinLCSW.com)
However, we can also define mental strength by identifying the things mentally strong individuals don’t do. Over the weekend, I was impressed by this list compiled by Amy Morin, a psychotherapist and licensed clinical social worker, that she shared in LifeHack. It impressed me enough I’d also like to share her list here along with my thoughts on how each of these items is particularly applicable to entrepreneurs.
- Waste Time Feeling Sorry for Themselves. You don’t see mentally strong people feeling sorry for their circumstances or dwelling on the way they’ve been mistreated. They have learned to take responsibility for their actions and outcomes, and they have an inherent understanding of the fact that frequently life is not fair. They are able to emerge from trying circumstances with self-awareness and gratitude for the lessons learned. When a situation turns out badly, they respond with phrases such as “Oh, well.” Or perhaps simply, “Next!”
- Give Away Their Power. Mentally strong people avoid giving others the power to make them feel inferior or bad. They understand they are in control of their actions and emotions. They know their strength is in their ability to manage the way they respond.
- Shy Away from Change. Mentally strong people embrace change and they welcome challenge. Their biggest “fear,” if they have one, is not of the unknown, but of becoming complacent and stagnant. An environment of change and even uncertainty can energize a mentally strong person and bring out their best.
- Waste Energy on Things They Can’t Control. Mentally strong people don’t complain (much) about bad traffic, lost luggage, or especially about other people, as they recognize that all of these factors are generally beyond their control. In a bad situation, they recognize that the one thing they can always control is their own response and attitude, and they use these attributes well.
- Worry About Pleasing Others. Know any people pleasers? Or, conversely, people who go out of their way to dis-please others as a way of reinforcing an image of strength? Neither position is a good one. A mentally strong person strives to be kind and fair and to please others where appropriate, but is unafraid to speak up. They are able to withstand the possibility that someone will get upset and will navigate the situation, wherever possible, with grace.
- Fear Taking Calculated Risks. A mentally strong person is willing to take calculated risks. This is a different thing entirely than jumping headlong into foolish risks. But with mental strength, an individual can weigh the risks and benefits thoroughly, and will fully assess the potential downsides and even the worst-case scenarios before they take action.
- Dwell on the Past. There is strength in acknowledging the past and especially in acknowledging the things learned from past experiences—but a mentally strong person is able to avoid miring their mental energy in past disappointments or in fantasies of the “glory days” gone by. They invest the majority of their energy in creating an optimal present and future.
- Make the Same Mistakes Over and Over. We all know the definition of insanity, right? It’s when we take the same actions again and again while hoping for a different and better outcome than we’ve gotten before. A mentally strong person accepts full responsibility for past behavior and is willing to learn from mistakes. Research showsthat the ability to be self-reflective in an accurate and productive way is one of the greatest strengths of spectacularly successful executives and entrepreneurs.
- Resent Other People’s Success. It takes strength of character to feel genuine joy and excitement for other people’s success. Mentally strong people have this ability. They don’t become jealous or resentful when others succeed (although they may take close notes on what the individual did well). They are willing to work hard for their own chances at success, without relying on shortcuts.
- Give Up After Failure. Every failure is a chance to improve. Even the greatest entrepreneurs are willing to admit that their early efforts invariably brought many failures. Mentally strong people are willing to fail again and again, if necessary, as long as the learning experience from every “failure” can bring them closer to their ultimate goals.
- Fear Alone Time. Mentally strong people enjoy and even treasure the time they spend alone. They use their downtime to reflect, to plan, and to be productive. Most importantly, they don’t depend on others to shore up their happiness and moods. They can be happy with others, and they can also be happy alone.
- Feel the World Owes Them Anything. Particularly in the current economy, executives and employees at every level are gaining the realization that the world does not owe them a salary, a benefits package and a comfortable life, regardless of their preparation and schooling. Mentally strong people enter the world prepared to work and succeed on their merits, at every stage of the game.
- Expect Immediate Results. Whether it’s a workout plan, a nutritional regimen, or starting a business, mentally strong people are “in it for the long haul”. They know better than to expect immediate results. They apply their energy and time in measured doses and they celebrate each milestone and increment of success on the way. They have “staying power.” And they understand that genuine changes take time. Do you have mental strength? Are there elements on this list you need more of? With thanks to Amy Morin, I would like to reinforce my own abilities further in each of these areas today. How about you?
How to Keep Going Despite the Odds: Advice from the Man Named Edison
- Published on May 27, 2017
Cory Galbraith CEO at Webcast Canada
He invented the phonograph despite being deaf, was reported to be working on a telephone that could communicate with the dead, and said that sleep was a waste of time.
Thomas Edison, world renowned for creating the commercial light bulb – was seen as a ruthless, money-hungry businessman. But the truth, as viewed today – 86 years after his death – is that Edison was a misunderstood believer in bringing great ideas to the masses.
Motivated as much by helping people, as he was by money, Edison’s brand of determination has lessons for us today, in a world where giving up is all too easy.
“I have not failed. I’ve just found 10,000 ways that won’t work.”
Did Thomas Edison really try 10,000 times to improve the light bulb all on his own? Today, historians say the famous claim by Edison is untrue. Edison was not alone, employing a team of 14 engineers and designers who tried many different methods to make the light bulb last a long time. Depending upon the source, the number of attempts may have been as little as 1,000. Despite the separation of truth from myth – there was no denying Edison’s relentless pursuit of his goals. He did not view any activity as failure, but rather, “attempts” to succeed. Whatever we do in life, we need to position our lows as building blocks, not dead ends.
“Hell, there are no rules here – we’re trying to accomplish something.”
Edison had no patience for what he considered pointless corporate rules. He encouraged his team to try every idea and pursue every lead. Today, many rules stifle creativity and free thought. Managers need to toss away their fears and allow people to experiment and push the envelope as far as possible. That, after all, is good business sense.
“Genius is one percent inspiration and ninety-nine percent perspiration.”
Nothing can substitute hard work. Edison was smart to be sure, but his accomplishments came mainly from his determination. Part of Edison’s remarkable resilience was his ability to accept whatever happened, followed by a commitment to start over until things met his satisfaction. When his laboratory caught fire, destroying many important findings and research, he simply said, “We start rebuilding tomorrow.” Today – we too can embrace the attitude of Edison, and nothing will stop us.
Thomas Edison was a madman when it came to inventing – developing the phonograph, motion picture camera, the first long-lasting light bulb – and even a battery for an electric car. In all, he held 1,093 patents, more than anyone else in his day and anyone in the world up until 2003.
But his biggest accomplishment was his ability to mass produce his inventions using a team of designers inside his Menlo Park research lab in New Jersey. The business side of Edison was as powerful as the creative side, once admitting “I measure everything I do by the size of a silver dollar.”
Edison was a big self-promoter too, guilty of taking all the credit, even though his assistants did most of the work. It is said, however, that Edison’s team didn’t mind so much, knowing that the name “Edison” was a powerful brand from which they could benefit.
His entrepreneurial spirit began at an early age, selling candy and newspapers on trains.
Slow in school, he was taught by his mother who noticed his incredible curiosity, giving him a book on chemistry. That inspired the young Edison to build a laboratory in the family’s cellar. (Edison would later credit his mother for his success in life).
He was said to be poor at mathematics, yet could see things others could not.
Edison once remarked that sleep was a waste of time, claiming he could get by with just 3 or 4 hours a night without ever dreaming. But he had a secret weapon: power napping.
The year is 1921 and Thomas Edison is seen taking a power nap under a tree. Despite boasting that he could get by on little sleep, Edison used many naps during the day to recharge his creative mind. It is said he was capable of falling asleep in under a minute, any time – any place. If he could not solve a problem, he napped – then awoke to try an entirely different approach.
Image credit: Bettman/Corbis via TIME
Thomas Edison was hard of hearing or close to deaf for most of his life. He had claimed his ears were injured as a child when a train conductor lifted him up by the ears after a chemical experiment on the train caught fire. But historians say, more likely, Edison became deaf from a bout of scarlet fever or untreated ear infections.
He never wore a hearing aid, saying that his hearing disability allowed him to concentrate. Later in life, he would comment “Deafness probably drove me to reading.”
Edison is best known for inventing the modern-day light bulb. Before then, other inventors had created bulb’s that would burn out quickly.
The carbon filament bulb he successfully tested in 1879 lasted 13 and a half hours, becoming the first commercial incandescent light. It would be just several months later that Edison and his team extended the bulb’s life to 1,200 hours using bamboo as the filament. A delighted Edison was ready to take on the world, forming the “Edison Electric Light Company” and declaring that he was about to “make electricity so cheap, only the rich will burn candles.”
But not everything Edison tried was successful. Among his failures was an attempt to improve upon X-Ray technology. The problem was that Edison had no idea what he was doing. His assistant, Clarence Dally, received severe burns, lost both arms and died from radiation poisoning. Edison himself received permanent damage to his left eye and stomach – and the tragic loss of his assistant during the X-Ray experiments would emotionally scare Edison for the remainder of his days.
In this rare but incredibly well preserved photo taken in 1877 or 1878, a young Edison is seen with his favorite invention – the phonograph (which he worked on for an incredible 52 years). Edison discovered that vibrations made from speaking could be recorded onto a metal cylinder wrapped in tin foil. He gave plans for the phonograph to one of his assistants who reportedly built it in under 30 hours. The machine sold for $20 in 1899 but 30 years later, Edison would give up on his beloved phonograph as new technology took hold.
It was in 1920 that Thomas Edison was quoted as saying he was working on a phone system that could communicate with the dead. But 6 years later, he admitted to the New York Times, he simply ran out of things to tell the reporter, so, in his words, he: “thought up this story about talking with spirits.”
By his 30s, Edison was a multi-millionaire. Yet, he spent surprisingly little money on himself, preferring to finance his inventions and businesses. But he did purchase a 23 room mansion as a wedding gift for his second wife Mina. He was 39, she only 19. By all accounts, it was a loving partnership of mutual respect, and today, the two rest side-by-side in a garden behind the mansion.
While wealthy, Edison was not happy with America’s banking system, considering it to be corrupt. In particular, he considered the charging of interest on loans to be evil. Edison proposed that banks lend money to farmers interest-free based on the value of their crops, an idea that never caught on.
At age 59, Edison decided to purchase the home where he was born but was horrified to discover years later that it was still being lit by candles.
This hard working inventor continued to work until the day he died. That day came in 1931, when, at age 84, Edison succumbed to complications from diabetes. It’s believed his final words to his wife were: “It is very beautiful over there,” an apparent reference to the afterlife.
Thomas Edison left a legacy of innovation and business smarts, showing us all what is possible if we just never give up.
Among Thomas Edison’s ventures was a movie company that produced the first Frankenstein film in 1910. Edison, because he was deaf, enjoyed silent movies. But when sound made its way onto the screen, he was unable to follow the dialogue and lost interest. Edison’s electric company became what is today General Electric.
14 Things Ridiculously Successful People Do Every Day
Dr. Travis Bradberry shares the unique habits of some of the world’s most successful people. Try them out and see where they take you.
By Travis Bradberry
Author, Emotional Intelligence 2.0@talentsmarteq
CREDIT: Getty Images
Having close access to ultra-successful people can yield some pretty incredible information about who they really are, what makes them tick, and, most importantly, what makes them so successful and productive.
“Whenever you see a successful person, you only see the public glories, never the private sacrifices to reach them.” – Vaibhav Shah
Kevin Kruse is one such person. He recently interviewed over 200 ultra-successful people, including 7 billionaires, 13 Olympians, and a host of accomplished entrepreneurs. One of his most revealing sources of information came from their answers to a simple open-ended question:
“What is your number one secret to productivity?”
In analyzing their responses, Kruse coded the answers to yield some fascinating suggestions. What follows are some of my favorites from Kevin’s findings.
- They focus on minutes, not hours.Most people default to hour and half-hour blocks on their calendar; highly successful people know that there are 1,440 minutes in every day and that there is nothing more valuable than time. Money can be lost and made again, but time spent can never be reclaimed. As legendary Olympic gymnast Shannon Miller told Kevin, “To this day, I keep a schedule that is almostminute by minute.” You must master your minutes to master your life.
- They focus on only one thing.Ultra-productive people know what their “Most Important Task” is and work on it for one to two hours each morning,without interruptions. What task will have the biggest impact on reaching your goals? What accomplishment will get you promoted at work? That’s what you should dedicate your mornings to every day.
- They don’t use to-do lists.Throw away your to-do list; instead schedule everything on your calendar. It turns out that only 41% of items on to-do lists ever get done. All those undone items lead to stress and insomnia because of the Zeigarnik effect, which, in essence, means that uncompleted tasks will stay on your mind until you finish them. Highly productive people put everything on their calendar and then work and live by that calendar.
- They beat procrastination with time travel.Your future self can’t be trusted. That’s because we aretime inconsistent. We buy veggies today because we think we’ll eat healthy salads all week; then we throw out green rotting mush in the future. Successful people figure out what they can do now to make certain their future selves will do the right thing. Anticipate how you will self-sabotage in the future, and come up with a solution today to defeat your future self.
- They make it home for dinner.Kevin first learned this one from Intel’s Andy Grove, who said, “There is always more to be done, more that should be done, always more than can be done.” Highly successful people know what they value in life. Yes, work, but also whatelse they value. There is no right answer, but for many, these other values include family time, exercise, and giving back. They consciously allocate their 1,440 minutes a day to each area they value (i.e., they put them on their calendar), and then they stick to that schedule.
- They use a notebook.Richard Branson has said on more than one occasion that he wouldn’t have been able to build Virgin without a simple notebook, which he takes with him wherever he goes. In one interview, Greek shipping magnate Aristotle Onassis said, “Always carry a notebook. Write everything down. That is a million dollar lesson they don’t teach you in business school!” Ultra-productive people free their minds by writingeverything down as the thoughts come to them.
- They process e-mails only a few times a day.Ultra-productive people don’t “check” their e-mail throughout the day. They don’t respond to each vibration or ding to see who has intruded into their inbox. Instead, like everything else, theyschedule time to process their e-mails quickly and efficiently. For some, that’s only once a day; for others, it’s morning, noon, and night.
- They avoid meetings at all costs.When Kevin asked Mark Cuban to give his best productivity advice, he quickly responded, “Never take meetings unless someone is writing a check.” Meetings are notorious time killers. They start late, have the wrong people in them, meander around their topics, and run long. You should get out of meetings whenever you can and hold fewer of them yourself. If youdo run a meeting, keep it short and to the point.
- They say “no” to almost everything.Billionaire Warren Buffet once said, “The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.” And James Altucher colorfully gave Kevin this tip: “If something is not a ‘Hell Yeah!’ then it’s a no.” Remember, you only have 1,440 minutes in a day. Don’t give them away easily.
- They follow the 80/20 rule.Known as the Pareto Principle, in most cases, 80% of results come from only 20% of activities. Ultra-productive people know which activities drive the greatest results. Focus on those and ignore the rest.
- They delegate almost everything.Ultra-productive people don’t ask, “How can I do this task?” Instead, they ask, “How can this task get done?” They take theI out of it as much as possible. Ultra-productive people don’t have control issues, and they are not micro-managers. In many cases, good enough is, well, good enough.
- They touch things only once.How many times have you opened a piece of regular mail–a bill perhaps–and then put it down, only to deal with it again later? How often do you read an e-mail and then close it and leave it in your inbox to deal with later? Highly successful people try to “touch it once.” If it takes less than five or ten minutes–whatever it is–they deal with it right then and there. It reduces stress, since it won’t be in the back of their minds, and it is more efficient, since they won’t have to re-read or re-evaluate the item again in the future.
- They practice a consistent morning routine.Kevin’s single greatest surprise while interviewing over 200 highly successful people was how many of them wanted to share their morning ritual with him. While he heard about a wide variety of habits, most nurtured their bodies in the morning with water, a healthy breakfast, and light exercise, and they nurtured their minds with meditation or prayer, inspirational reading, or journaling.
- Energy is everything.You can’t make more minutes in the day, but you can increase your energy to increase your attention, focus, and productivity. Highly successful people don’t skip meals, sleep, or breaks in the pursuit of more, more, more. Instead, they view food as fuel, sleep as recovery, and breaks as opportunities to recharge in order to get even more done.
Bringing It All Together
You might not be an entrepreneur, an Olympian, or a billionaire (or even want to be), but their secrets just might help you to get more done in less time and assist you to stop feeling so overworked and overwhelmed.
What do you do to stay productive? Please share your thoughts in the comments section, as I learn just as much from you as you do from me.
Special thanks to Kevin Kruse for assistance with this post.